Adventurous CMO
Adventurous CMO, presented by Grizzly, is a show about the leaders behind the world’s most Adventurous Brands. Each week, hosts Greg Gibson and Nate Spees explore and make sense of the changing world of marketing, and hold brave conversations with today’s brand leaders.
From rebrands to campaigns and creativity to culture, get a behind-the-scenes look at what it takes to be different, demand attention, and drive growth.
Alongside the world’s most innovative CMOs and creative leaders, we cut through the noise, break down the work behind the work, and help people navigate the best way to build brands that breakthrough in culture.
Join us on Adventurous CMO as we explore the insights, ideas, and innovation at the heart of the brands and the work you love.
30 minutes. Every week. Live on LinkedIn. Available everywhere you listen.
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Adventurous CMO
E02 - AI, Creativity & Craft with Nate and Greg
This week on Adventurous CMO, Nate Spees and Greg Gibson dove into a topic that’s been dominating conversations everywhere, from client meetings to team discussions and LinkedIn feeds: AI. They unpacked its presence in creative work and collaboration, exploring what it truly meant for building brands in this moment of change.
Spoiler: it wasn’t the death of creativity, but it marked a significant shift!
How brands chose to navigate this new landscape mattered. This wasn’t a conversation driven by hype or fear; it was about staying curious, staying human, and cutting through the noise.
Sponsored by Grizzly, Adventurous CMO is hosted by Nate Spees and Greg Gibson.
Grizzly is an independent creative agency. We guide brands onward™ to challenge convention and impact culture.
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